She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises. As a business owner, you want to drive more traffic to your website. But creating a TikTok account alone cannot translate into web traffic.

Just featuring images of your employees and workplace events can be enough to grow a following and let your customers into your world. One of the benefits of TikTok ads is you don’t have to spend a lot of time building an audience. You set up an ad campaign, and you’ll be able to reach your target audience—often within 24 hours. The tricky part is working out how to create the kind of content that resonates with TikTok users. After all, the content and style of TikTok content are different from those on other social media platforms.

The Farzin family runs @SimplySalFinds, a TikTok account that recently passed two million followers. They’ve been using the side hustle income to pay down debt and save for college. One thing they don’t mention is that even when the app isn’t being used, it’s collecting info off of your phone clipboard.

If you post five times a day and then don’t post anything for a month, your audience will forget you. Alternatively, you can post 3 to 5 times a week and maintain consistency. I ideally post three times a week and follow the same schedule every week.

Read more about buy tiktok followers instantly here. Think about your angle as you’d think about a blog post title or the beginning of an Instagram caption. What you say has to be compelling enough to catch people’s attention. In my niche, which is primarily based on entrepreneurship, videos of a person talking and using screenshots generally do the best. I’ve also noticed that including specific words in a title makes TikToks is my niche more popular.