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Before launching a campaign, you may need to perform client research to identify the most influential keywords and use competitor research tools. Taught by Ashley Segura of Semrush, this course includes topics like establishing business goals for your content, conducting audience and competitor research and auditing your current content. All courses are taught by experts […]

So, when thinking about long-tail keywords, blogs about digital marketing rather than obsessing over being an exact match and trying to repeat them all between title and tags, you want to ask yourself instead: “can all your broader or slightly broader keyword (in your tags, attributes, categories, and title) be combined in a way that […]